Matterport 3D Scanning Adds Value To Your Residential Listing

Matterport Scanning Creates a 3D Model of Your Residential Listing allowing Potential Buyers to Virtually Walk Through the home.

10 Great Reasons to Include Matterport with Your Residential Listing

Jason A. Bleecher, Photographer is proud to offer Matterport 3D Scanning services for your residential sale, rental and AirBnB listing. In today’s fast-paced real estate market, standing out from the competition and making a memorable impression is more important than ever. With the rapid advancements in technology, real estate professionals and sellers have a number of tools at their disposal to market properties effectively. One such tool is Matterport, a 3D virtual tour platform that provides immersive, interactive views of homes. Below are ten compelling reasons to include Matterport with your next residential listing.

1. Immersive 3D Experience Matterport’s 3D virtual tours offer prospective buyers a detailed, realistic view of a property—far beyond what standard photographs or even video tours can provide. This technology allows viewers to explore every nook and cranny, giving them the confidence that they have a genuine feel for the home before scheduling an in-person viewing. By bringing listings to life, Matterport can help keep properties top-of-mind for serious buyers.

2. 24/7 “Open House” One of the most appealing benefits of a Matterport tour is its accessibility at any time. Potential buyers from different time zones or with busy schedules can virtually “walk through” a home at their convenience. This flexibility can expand your reach to out-of-town or international buyers who cannot easily visit in person, effectively functioning as a 24/7 open house.

3. Time-Saving for All PartiesBoth agents and buyers can benefit from the time-saving nature of Matterport tours. When buyers can virtually explore a property in detail, only those with a genuine interest will move on to schedule an in-person tour. This helps reduce the number of fruitless showings, freeing up valuable time and resources for everyone involved.

4. Enhanced Online PresenceListings featuring Matterport stand out on real estate platforms and social media. A 3D tour link immediately looks more engaging than standard static photos. By offering this innovative feature, you showcase your tech-savvy approach and grab the attention of potential buyers who are scrolling through multiple listings daily.

5. Improved Transparency and Buyer Trust Transparency is key in any real estate transaction. With Matterport, you provide an unvarnished, thorough look at the property from all angles, which can boost buyer confidence. This level of honesty helps foster trust between agents, sellers, and buyers and can facilitate smoother negotiations.

6. Customizable Experience Matterport allows for the addition of interactive elements such as tags with text, images, or links to highlight special features—like a brand-new HVAC system or imported kitchen tiles. These interactive tags can provide vital information and help keep viewers engaged longer. It’s also a great opportunity to showcase the story behind unique elements of the property.

7. Increased Engagement and Higher-Quality Leads Because 3D tours are engaging and interactive, viewers often spend more time exploring a Matterport listing than they would with a traditional virtual tour or static photography. These prospective buyers who invest time “walking” through the property are more likely to be serious leads, resulting in better quality inquiries for the agent.

8. Great Extras Like Floor Plans and Room Measurements Matterport’s technology goes beyond simple 3D tours to generate valuable extras such as floor plans and accurate room measurements. These features are extremely helpful for buyers to plan furniture placement, renovations, and overall living arrangements. They also add a layer of professionalism and convenience that sets your listing apart.

9. Competitive Edge in the Market Offering a Matterport tour positions you as a forward-thinking agent or seller who is ready to invest in the best marketing tools available. As a result, you can differentiate yourself in a crowded marketplace, appealing to tech-savvy homebuyers. Often, a listing with Matterport will capture more interest than comparable listings that do not offer a similar virtual experience.

10. Valuable Analytics Beyond the visual aspect, Matterport provides insights into how viewers interact with a virtual tour, such as which rooms they spend the most time in. This data can help real estate professionals gauge buyer interest and tailor their marketing strategies. By leveraging these analytics, you can identify standout features of the home and focus on promoting them more effectively.

Conclusion

Matterport’s cutting-edge 3D technology goes far beyond the standard listing tools, delivering an immersive, convenient, and transparent home-viewing experience. From offering 24/7 access and reducing wasted showings to building buyer trust and providing valuable data insights, Matterport tours have the potential to elevate your residential listings to a new level of professionalism. In a highly competitive real estate market, embracing this technology can be the key differentiator that helps you secure the right buyer faster—and with greater confidence.

Ask how you can get a free Matterport 3D tour, model and floorplan with your first residential home listing order. Call or text me today at 717-278-6000.